There is a way in which big companies can get bigger profit if they wait the right moment to release its product. There are several phases through which all products go pass, and companies will often wait to get to the right phase and then release new version of some product. This is so typical with electronic devices such as iPhone and similar. At the time of writing this article, we all wait the release of the new iPhone 5. Why will Apple release it now? Was Apple ready to release it sooner?
Phase 1. Product Introduction
Phase 2. Growth Phase
Phase 3. Stage of Maturity
Phase 4. Phase of Decline
Yes, this is perfect time to release the new version of an iPhone. So, in our case the iPhone 4S is in phase 4, and Apple will release the new iPhone 5 to continue earning as much money as they can. It will be interesting to see how Apple copes with other rival companies like Samsung, HTC, Sony, Motorola, Nokia, etc. which are making better and better smartphones for less money. Users are starting to realize that.